What is a Brand Strategy?
A brand strategy is a vital document that unites the whole structure of your business. It gives you a pure understanding of the competitive field, transparently identifying which assets you own that can be used now and what you will need to manage and develop to bring your competitiveness to the highest level. It brings you knowledge and reflects your entire company’s behaviour, tactics, and product placement —from company mission and referring to HR policy. It goes smoothly with different ways of business expansion and organizational development.
Our work about your brand design can be outlined as:
1-Insight & Strategy
Our marketing specialists will live and breathe your company, your customers and your competitors to bring valuable insights into your business development process. We enhance our searches and build an all-embracing, carefully planned brand strategy for Jordanian market. Our brand strategy describes your company mission, vision and values, positioning and, most important and clear goals. We define your brand personality, who you are, what you are, your voice tone for the customers and what your story is. And this the moment where your brand starts to be perfectly clear.
2-Idea & Image
Bareezh Marketing develops your brand strategy into visual elements, we are helping you to find the company logotype. We start with a mindmap and some sketching describing what your brand stands for and identifies. This allows us to start creating corporate concepts that represent the whole spectrum of your products and services. And after that it’s time to send you our initial concepts and ask you to choose the most impressive logo you want to have as a visual of your brand.
We keep you acquainted with every step of the way, we show our primary ideas to you and take your feedback into account. After the final discussion our specialists will refine everything and create your final brand design – and here you go!
our new brand solution has been created. We take our brand strategy and, together with your new logo, generate your company brand guideline. This includes color references, logo usage rules, brand statements, typography and editorial tone. This is a priceless document for every business, and it will assure that your brand is always represented in the right way.
“If you get a brand strategy, it’s your advantage, letting you to maintain various kinds of value in the marketplace. And if you still didn’t develop it, that’s a missing link in your organizational chain that pushes you to compete in your market as a commodity but not a brand.”
However, method isn’t some thing you may set up and forget, it’s far constantly an on-going process. Businesses that cost and apprehend this are greater worthwhile due to the fact they plan, teach, learn, and expand. To get any fruitful results, you have to have the entire emblem improvement package, that includes method, identity, experience, and management.
When web developers create a website, they just follow your requests, and don’t care if it’s right or wrong. And technical part is just a tip of an iceberg. Medical website design is different from ecommerce development, as well as corporate web design differs from personal website. There should be more than just WordPress CMS website design, and a vision of a marketing specialist behind it, analyzing your business first.
Your website is not just a line in your business card. For great and affordable web design, Bareezh Marketing agency in Jordan uses the latest trends from digital marketing and UX, so your company online looks attractive for your prospects. We understand how visitors interact with your website, where are the pages you lose customers, and how to improve it.
If you are buying a ready website template, or order a website design from local web developers,
we are 99,9% sure it’s not optimized for Search Engines – at least we’ve never seen it!
How We Make Websites in Jordan
A unique marketing approach for websites. Exceptional results
To reveal the full marketing potential of your new B2B or B2C website, Bareezh Marketing team combines expert User Experience (UX), Conversion Rate Optimization (CRO) and Search Engine Optimization (SEO) techniques. We call it a marketing approach for website development, and you will not redo it after a web developer, as well as rely on your personal taste preferences and make up the sections and elements your visitors will not use. The time of complex websites is gone: visitors are expecting to find the neccesary information, interact fast with your company and get results. Our modern, custom website design services deliver affordable, high-quality responsive websites to kickstart your business to a higher level of lead generation performance.
our SEO working process has the following stages:
1-Audit & Keywords
We make a brief survey meeting to understand aims, your focus and direction of future Search Engine Optimization activities.
All we need from you is one main clear target and a set of objectives so we understand how to build up our local SEO strategy. Is your goal to increase sales, email sign ups or amount of website visitors? So, at our face-to-face meeting will define your business KPIs.
After this we enrich your strategy – mark up the audience you needed and defining the keywords your customers are using.
We start with organizing your website as SEO-friendly as possible. We use proven SEO tools and techniques to optimize your links, tags, descriptions and sitemap, keeping in touch with you about search engine optimization progress.
Our scope of work at this stage is to analyze company content, and re-write to ensure it is irresistible, business-relevant, informative and clear. We work to ensure the content on your corporate website is reaching your potential customers in Jordan or elsewhere, increasing conversion and legally improving search rankings.
We generate useful content and share it with thematic websites that are reaching your target audience. It will attract more visitors to your site and enhance website rankings.
How are you doing in local search? As a part of our effective link building we ensure you’re set up with Google Business and that your domain is submitted to local catalogues, so that the next time someone is looking for your product in Jordan, they will find and contact you.
4-Tracking & Improvement
Reporting is the key of any marketing activity. We will form monthly reports based on your initial SEO objectives.
SEO is a continuous process, so we spend our project time developing new content; understanding the possibilities and reasons why rankings have changed; generating new campaigns based on renewed products/services; monitoring competitors and looking for new keywords. We are using the modern methods to get the best possible ranking based on selected keywords and phrases, and at the same time – always with a focus at company ROI.
Social Media: Campaigns & Content
This is a SMM concept how we work with our clients:
Reach more of your prospects, Advertise your products and services, Strengthen your brand image, Enhance your Web presence and back channels, Advertise to a targeted audience via Social Media platforms
with our agency social media marketing specialists in Amman.
We are taking a phase of discovery to understand who your customers are, how they are connected with your brand and how your actual social media strategy is working.
From this point we highlight main recommendations and begin to organize your social media strategy based on a number set KPIs such as increased sales through social channels, measure visitors’ engagement and all campaigns’ outcomes. We also make a research what your competitors are doing, so it helps us to understand how their customers are communicating, and how we can be sure that your brand is even more engaging, attractive and recognizable.
There are many social media platforms out there, but we can’t ensure you that they are all suitable for your business. We use our knowledge and understanding of your audience to advise you which platforms to focus at.
We build your content plan in connection with your SEO strategy to ensure that we create shareable, interesting content that triggers the emotions of your followers. We plan social media campaigns, engaging content and promo ads that are integrated in to your whole digital marketing strategy, growing your audience and increasing your revenues.
Design & Deliver
After strategic stage we shaped your social media strategy in place we get to work designing your social backgrounds to harmonize your brand identity and promote your story.
As a part of our social media plan, we design additional content such as fan-gates or custom tabs to personalize your social media profile.
We set up all your activities to run at specific timing, and to reach target specific audiences so we can maximize the conversion rates.
Listening & Reporting
Among all forms of marketing activities, reporting is the most valuable yet the most challenging element. After all SMM activities are set, we should follow how our local social community is dealing with our content, so that we can evolve the strategy.
We focus at social listening and report on a number of different KPIs in line with your overall goals, these include mentions, likes, conversions and sign ups /registrations from certain channels.
We review the results and refine our strategy for an ongoing improvement of your social engagement.